Violina Pavlova - Product Designer

I design product interfaces and sometimes build them too.

Fully on small projects, partway on bigger ones. Based in Breda.

about me

I didn't take the typical path into product design.

I started with a computer science degree at the Technical University of Varna in Bulgaria. After university I worked in print and digital design, which grew into an e-commerce business: event stationery sold on Etsy and Zazzle, over 60,000 products across five years. Then I shifted into product and UX design.

I've always wanted visuals, business and implementation in one job. I was making websites in high school. Pure coding wasn't for me. Pure design meant waiting on developers to bring my ideas to life. Selling my own digital products was the first time those three things lived in the same job. Product design was the next step.

The timing turned out to be good. With AI as a build partner, I get to do all three at once instead of choosing.

My engineering background is even more useful now. I can talk to developers without things getting lost in translation, I understand technical constraints before I propose a design, and I prototype in code when that's faster than mocking it up.

At Modus I work on B2B SaaS applications and web platforms across a steady rotation of industries. What I do weekly: design or expand systems, user flows, dashboards, multi-step forms and internal tools. The most interesting part is figuring out how a process works in real life, then turning it into one that runs digitally.

What's changed in the last year is how I build. I work with Claude Code as my implementation partner, which means the prototype I show stakeholders ends up being used in production to a large extent. For freelance and personal projects I often work on the full loop: design, build, deploy, maintain. For agency work I hand developers a working application's front-end instead of a static Figma file.

The tools change, the work doesn't. Find the real problem, design something that solves it, ship it, make it better.